Marketing Blog

Why Construction Companies Could Use a Marketing Rebuild

Many construction companies rely on local reputation and word-of-mouth to gain new business from the private and public sector, but using marketing tactics can bolster your reputation and help introduce your business to people everywhere. Here’s why an awesome marketing strategy can give any engineering firm a facelift.

Posted on January 18, 2017 by

Why A Relationship With Your Marketing Agency Is Essential

Think about a coworker or employee you absolutely love. What makes them so awesome? They’re killin’ it in their work, they’re bought into the mission of the company, and they just fit like a glove with everyone in the office. That’s what a great relationship with a marketing agency should look like.

Posted on December 6, 2016 by

How Star Wars Relates to Inbound Marketing

Was George Lucas trying to teach us about inbound marketing through his creation of a galaxy far, far away? Most likely. In this blog, we’ll delve into the uncanny similarities as we look forward to the new Star Wars movie, Rogue One.

Posted on November 18, 2016 by

The Importance Of Researching Your Buyer Persona

The Importance of Researching Your Buyer Persona

Would you get in your car and begin driving without knowing where you are going? Chances are, you wouldn’t. When you get in your car, you have already determined exactly where you are going and why you are going there. Now, extend this analogy to the world of sales and marketing. Why run a marketing… Read more »

Posted on November 10, 2016 by