Email marketing is one of the most cost-efficient forms of digital marketing. But it’s about more than just firing off an email to a list. Email marketing is a tool for creating relationships, results, and revenue.
Inbound Email Marketing
Email’s a whole different game with inbound marketing. Email shouldn’t interrupt a consumer, it should fit into their individual buyer journey. It should give them value and help them see you as an authority who knows and cares about them.
A good email speaks to your prospect, with more than just words. A strong visual brand means a strong brand image. Just like our team, a well-designed email is more than just a pretty face. It’s simply more effective.
Email Writing and Optimization
You know your customers best. You know what they want, what their pain points are, and how you can help. We know how to word that to speak personally to a buyer, and all the details that help you deliver killer content and help that buyer connect with your message.
Lead Nurturing and Automation
Inbound marketing is all about delivering the right message at the right time. Through automated lead nurturing workflows, your prospect can get just the right message from your brand that fits in the context of their lives and their own individual buying path.
Metrics, Metrics, Metrics
And more metrics. No marketing effort is useful if you don’t know how to repeat it and improve it. With strategic testing, constant optimization, and iterative improvement, your email marketing becomes a living, breathing, self-improving machine.
Who knew email could be so human?