Search Engine Optimization (SEO)

If you go to Google and search for several keywords related to your business, does your website show up? If not, your website may be lacking SEO. SEO, formally known as search engine optimization, is a crucial part of the inbound marketing process. This crucial piece allows searches to find you on the web and view your remarkable content.

What is SEO exactly? SEO is making modifications to your website which allow search engines and visitors to read and interpret your site. At West Designs, we are dedicated to helping our clients get found online, which is why our team of SEO experts are continuously staying ahead of the latest Google updates, and trends.

What’s Included in SEO?

SEO is more than creating great content. It’s researching, analyzing and strategizing how to be seen by searchers. At West Designs, we use several different tactics and SEO strategies to bring our clients the best results. Each of these tactics include prior research as well as an analysis of the results.

Our SEO tactics include:

  • SEO Audits
  • On-Page Optimizations
  • Google Analytics Analysis
  • Local SEO
  • Content Marketing
  • Keyword Tracking
  • Code Optimization
  • And More!

SEO & Inbound Marketing

Inbound marketing refers to marketing activities that bring visitors in, rather than marketers having to go out to gain attention. Inbound marketing earns the attention of customers, makes the company easy to be found, and draws customers to the website by producing great content.

SEO is a part of inbound marketing which makes your website visible and seen. It’s also creating great content which can be read by search engines and converts visitors to leads.