The face of social media has changed. For businesses, it’s a way to connect with your prospects, build a loyal following, delight your customers, and deliver excellent, engaging content. It can drive people to your website, drive engagement, and drive transactions and business purchases.
In other words, it’s integrated at every part of inbound marketing.
One Piece of the Inbound Puzzle
Following an inbound marketing methodology means seeing the entire puzzle, then finding where each piece fits. Social media marketing can’t exist in a vacuum; it supports your marketing and acts as the face of your business.
Social is a powerful tool for bringing people to your site. Share your awesome content, display yourself as an industry expert, and engage your prospects where they’re spending time online.
Take advantage of targeted advertising opportunities through social advertising and retargeting to bring back repeat visitors and convert them into highly-qualified leads.
Stay top-of-mind with your consumers through ongoing engagement, drive transactions through enticing promotions, or get more phone calls by being the first brand people think of.
Go beyond good enough. Inbound marketing doesn’t stop at closing customers, it turns those customers into promoters for your business. Use social media marketing to deliver helpful tips, engaging content, and anything that will delight your customers so much that they can’t help but tell their friends.